A Show Of Strength

Oct 13, 2018

New-look Dubai Active Show returns with dedicated Yoga Festival, Les Mills Live Dubai and more

The Dubai Muscle Show - the Middle East’s leading fitness and bodybuilding show - returns for a pumped up third season in December alongside Dubai Active Show, a holistic fitness event, and both will be held on 7 and 8 December at Dubai World Trade Centre.

Headlining the roster will be four-time-titled World’s Strongest Man, Brian Shaw, and multiple Mr Olympia winners Ronnie Coleman, Jay Cutler and Dorian Yates. Venezuelan fitness model and social media star Michelle Lewin, who boasts a massive 13.2m followers on Instagram alone, will also be present.

The shows offer a host of official sporting competitions and challenges including The International Federation of Bodybuilding (IFBB) Gulf Classic which will see more than 800 competitors vie to win one of 14 pro-cards that fast-track competitors to the professional circuit. The Middle East’s Strongest Man and Woman will also be named during the show, with contenders battling it out in a circuit of strength challenges including atlas stone loading, log presses and Hercules Holds with motorised vehicles.

Other highlights include the TK Amateur Championships in MMA, boxing and Muay Thai, weightlifting competitions, the Gravity Calisthenics Cup, and a series of freestyle pole performances at the Dubai Pole Cup.

“The people of the UAE are increasingly adopting fitness-driven lifestyles, and this culture shift is very evident in the popularity of these shows and their impressive year-on-year growth,” said His Excellency Saeed Hareb, Secretary General of Dubai Sports Council.

Spanning 16,000 square metres of space – up from 10,600 square metres in 2017 – Dubai Muscle Show and Dubai Active Show will feature over 200 of the world’s leading sports, nutrition, fitness and bodybuilding brands, including Platinum Sponsors New Rock Sports and Life Pharmacy, Official Food Sponsor Fuel-Up, Silver Sponsor Optimum Nutrition, Sci-Mx, Wawan Protein and Buka Sports. More than 25,000 visitors will get bang for their buck with hundreds of free sample giveaways.

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