A Celebration Of People Who Reject Stereotypes And Champion Self-expression.

On its 30th anniversary celebrations River Island embraces individuality through fashion and self-expression.

With the brand mission statement of ‘SPREADING THE JOY OF FASHION’ at its core, this campaign unites the most topical and cultural conversations of today in a fun and empowering way, delivering the message that we should all be free to our true selves, without fear of labelling.


In partnership with anti-bullying charity Ditch The Label, River Island’s in-house design team have created a selection of slogan t-shirts and sweatshirts, championing the LABELS ARE FOR CLOTHES empowerment message.

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