Atlantis, The Palm To Introduce White Beach In November

Atlantis, The Palm and nightlife and entertainment operator Addmind have joined forces to launch WHITE Beach. The new party beach club destination is located on the shores of the iconic entertainment resort and is to launch in November of this year.

The Boho-chic environment will offer a day to night experience, creating an escape from the traditional and expected. Be it the location for a chilled gathering with friends or an evening of high-energy hedonism

By day, WHITE Beach will be a dreamy boho-luxe slice of paradise with an in-tune-with-nature ambiance. A stylish Mediterranean restaurant will overlook the beach via an open-air terrace, furnished with large, communal tables, and offering a simple refined menu.

By night, WHITE Beach will host a collective of international and local artists at weekly events and sunset sessions. A resident DJ will also soundtrack the sunset every day with relaxed and vibrant sounds.

Tony Habre, Founder and CEO of Addmind Hospitality said,” To see this brand now join forces with one of the world’s most important business and leisure destinations, is nothing short of promising for the strategic development of WHITE into a global lifestyle brand."

Executive Vice President and Managing Director, Atlantis Resorts and Residences Timothy Kelly, said, “This adds another dimension to our expanding entertainment experiences at our resort with Wavehouse, Aquaventure and celebrity chef restaurants. Our objective is to continue to break boundaries in the culinary and entertainment realm globally, as we progress with the launch of The Royal Atlantis Resort & Residences in Q3, 2020”.

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