Starting a new trend with first of many regional designer collaborations to come from Splash, the high-street retailer will be launching limited edition lines throughout the year. With an aim to provide designer fashion at affordable price points, the first four designers under this collaboration are Essa Walla, Aiisha Ramadan, Ken Ferns and Nina Zandnia.
The four designers will be showcasing their lines at the Splash Spring Summer’19 fashion show to be held on April 12. The collections by Nina Zandnia and Essa Walla will be available in-store for Ramadan. Adding to this line-up will be Ken Ferns and Aiisha Ramadan whose collections will be launched for the second Eid, in August.
Speaking on the collaborations, Raza Beig, CEO, Splash & Fashion Director, Landmark Group, said “Throughout our fashion journey we have tried to create wow moments for the consumer and with collections in association with regional designers we aim to provide high-price designer fashion at Splash prices. As a regional brand we took this step to promote regional talent and give their fashion a large platform with our retail muscle. We sincerely hope that the new-age consumer appreciates the coming together of fashion mindsets to present a collection which caters to all fashion personalities and choices.”
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