Bigger And Better

May 01, 2018
du expands MyWorld portal bringing an assortment of entertainment content

The new sports vertical on the MyWorld platform will house duFC and offer an array of sports related content including play by play updates and news.

du, from Emirates Integrated Telecommunications Company, has launched a new sports portal, duSports, on its content platform MyWorld. This newest vertical was introduced during the exhilarating du Football Championship (duFC) fnals at the Dubai Mall Ice Rink last month featuring football legends Carles Puyol and Roberto Carlos.

It reinstates du’s commitment to sports in the UAE, and will serve as the new platform for duFC, the home of youth football in the UAE.

“We are launching duSports to further expand our portfolio of content offerings in the UAE and demonstrate our commitment to delivering innovative entertainment across a wide variety of touchpoints,” said Fahad Al Hassawi, Deputy Chief Executive Offcer, Teleco Services, Emirates Integrated Telecommunications Company.

“This new portal offers a captivating range of sports related content that only reflects our continued passion and involvement in the UAE’s sports scene throughout the past three years. This is just the beginning, we plan to further enhance and elevate our portfolio of content offerings on du’s MyWorld in the future as part of our content strategic direction towards becoming the preferred content distribution channel in the UAE.”

duSports delivers a wideranging selection of sports related content, with more than 50 hours of exclusive and premium content related to the World Cup, in addition to all sports related news as well as matches results, play-by-play updates and news about your favourite sporting activities.

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