World's fastest-growing museum chain to open in Dubai on 12 September
This month, famed Museum of Illusions will be setting up its biggest edition in Dubai's Al
Seef area, near Dubai Creek.
Since opening for the first time in
the Croatian capital of Zagreb in
2015, six further Museum of Illusions
have quickly followed and over half a
dozen more are slated for 2018 alone,
including Athens, New York, Toronto
The Dubai branch will boast the
largest collection of optical illusions
in the Museum of Illusions’ worldwide
portfolio, featuring 80 installations
of all shapes and sizes, tantalisin
visitors in a unique visual and
A flagship attraction in the heritage
and cultural development on Dubai
Creek, the full line-up of exhibits
at Museum of Illusions Dubai is
a closely-guarded secret until its
formal opening on 12 September.
The Dubai venue will feature the Vortex Tunnel, a rotating cylinder
that tricks the brain into thinking the
ground under their feet is shifting, as
well as the Ames Room where guests
shrink or grow depending on their
position in the exhibit.
Unlike traditional museums, visitors
are encouraged to interact with the
exhibits and take as many photos as
they can during their visual, sensual
and educational adventure – all part
of the Museum’s charm.
“Museum of Illusions Dubai exhibits
have been carefully selected to
ensure the widest possible appeal
to the city’s uniquely cosmopolitan
residents and international tourists,”
said Varvara Svischeva, Manager of
Museum of Illusions Dubai.
“The human brain is an incredibly
complex computer that perceives
and interprets reality through an
elaborate process of gathering
information from each of our senses.
When engaging with our illusions,
the mind will combine some details and exclude others to create a
sensory experience that defies logic.
It’s always incredible seeing the
universal human response to Museum
of Illusions exhibits – it’s the same
reactions all over the world,” she