Goodbye Wifi, Hello Life
Oct 05, 2018
A new group is making a social connection by encouraging UAE residents to go offline and get outside
A new group called Mafi Wi-Fi in Dubai is going from strength to strength in its mission to get people to do more sports activities by ditching the internet – at least
for a bit – and getting back into an active life.
Started in March, the initiative has already netted impressive
results with dozens of people shaking off their sedentary lives to
get fighting fit.
Wearing T-shirts bearing a no Wi-Fi symbol, group members
can often be seen running marathons, navigating their way
through obstacle courses, or simply playing sport for the fun of
Members regularly take part in obstacle courses and have
proudly adopted the slogan "our connection is stronger than
The idea for the group was born when one of the founders was
appointed as a brand ambassador for the Old School Challenge
obstacle race in Ajman.
“I was planning to go to the race myself, and then the organisers
asked me to become ambassador for the event, so I put a group
together with my husband Mohammed and my friend Dana
Ibrahim,” said Lolla Todorovic, a sports physiotherapist and
“We had to come up with a name, so we thought let’s put up
something old school and before Wi-Fi.”
Mafi Wi-Fi – which means no Wi-Fi in Arabic – swiftly grew in
popularity through word-of-mouth and through social media
itself as people spotted their Instagram posts (@MafiWifi).