• Tommy Hilfiger announces the launch of Crest, a TOMMY JEANS capsule drop inspired by the iconic Tommy Crest originally released in 1985

    The integrated digital campaign, shot by fashion and portrait photographer Luc Coiffait in London, captures Jelani Blackman and RIMON bringing their unique edge to the TOMMY JEANS Crest styles as they embrace fashion as a means to self-expression.


    The capsule drop features denim essentials, injecting an irreverent twist into the brand’s rich archive through the iconic Tommy Crest, a lion with a sword encircled by laurels that is reinvented in modern applications and unexpected placements throughout.