• Anna Al Qasimi-Roberts is Managing Director of Nudge, a coaching frm that aims to push clients in the right direction in life. She spoke to Oasis Living about fnding your voice

    WHY DID YOU LAUNCH NUDGE?

    After a decade working internationally in television and radio, I wanted to harness my skill-set and expertise to help those who wouldn't normally be able to get public speaking or media training. Usually there is a high cost factor involved and these courses are reserved for middle to senior management in big companies, but I wanted to help entrepreneurs and small businesses get their message across to a wider audience. I am an introvert myself in what is often an extroverts’ environment, so unlike a lot of different approaches to training I focus on crafting messages that impact your audience, growing your authentic voice and empowering people to use their voice for powerful change in themselves and those around them. Communication is a learned skill and I believe everyone should have the tools to tell their story.

    HOW DOES IT ALL WORK?

    Nudge is a communications advisory and coaching practice set up by myself in 2015. I was 28 years-old at the time and wanted to change the way people communicate. Everything is text based these days, but we can make an incredible impact on our lives and attract a greater audience by learning how to use our voices. I started doing consultancy, branding, speech writing and on-camera training and then in 2017 I launched an online portal to access my programmes. They are all selfdirected video based courses you complete independently in your own time and in your own space. You don't need to be the loudest person in the room to be heard, you just need the right tools to tell your story. I also work with large corporates for group training and advisory services and will be branching out internationally later this year.

    WHAT'S THE PREMISE OF THE FEAR DETOX?

    The Fear Detox was born from two ideas – one that you should be 'fearless' on stage, which I think is just ridiculous. Fear is your friend, instead of wasting energy on eliminating fear entirely from your speech or presentation, why not acknowledge it’s there and realise you have control over your words and actions?

    Secondly, I have a lot of people saying they want to improve their confdence – which is really an intangible goal. Instead, I look at communication and confdence as being closely linked. Your level of self-confdence is determined by the language you use to describe your abilities, strengths and of course weaknesses. If you want to increase your self esteem, it begins with how you communicate both with yourself and those around you. Everything that you say starts in your mind.

    You need to think frst about what you want to say, and then actually speak it. Being conscious of your tongue will teach you how to control your thoughts. To sign up, use the form on imannaroberts.com and you will be sent an email with the free 60-page ‘Fear Detox’ guide which includes all your readings, journal pages and recommended resources. You can start it anytime you like and follow at your pace.

    WHY DID YOU FEEL IT WAS A GOOD TIME TO LAUNCH THIS COURSE?

    It is the start of 2018, a new year, so there is a rush to do all of these challenges and personal development projects. A lot of them cost money – money that people don't have after the festive season – so that’s why this course is free. I believe that any change we want to make starts with how we see ourselves. Everything starts in the mind; our thoughts, language and actions all determine our outcomes.

    WHAT IS IT THAT HOLDS PEOPLE BACK AND STOPS THEM FROM GROWING?

    We now have more options than ever before for communicating with the world – social media, travel, smart phones and so on – but we're overwhelmed by how to actually articulate what we want. Fear is just a thought, and if you can see that it is just a thought that is holding you back you can change the language you use internally and have that reflected in your action. Also, I believe the word inspiration has been exhausted. We look everywhere else apart from ourselves to be inspired instead of looking at our own individual achievements to be inspired and continue setting goals.

    TIPS AND IDEAS FOR LEADING A LESS ANXIOUS LIFE?

    Limiting beliefs are thoughts that constrain us in some way. When we do speak up we often use language that limits our ability to see ourselves achieving our goals in business and life. Enabling beliefs are thoughts that lead to growth, success and happiness.

    It’s not to say that you won’t fail by being pushed outside of your comfort zone, but enabling beleifs will get you through the ups and downs of learning and push you to make progress in your business and life.

    Taking positive action can be achieved if we commit to making change in our business and life.

    Developing a different mindset is essential to making a change that is benefcial and long-lasting, it ultimately lets you have the business and life you deserve.

    Confdence is a verb, and the only way to make a signifcant change in your business or life is to remember that our internal language influences our actions and determines what we achieve.

    If you only have to think about a goal once to achieve it, then it wasn’t much of a goal to begin with. Effective goals push you and force you to grow, learn and develop to become the person that you want to be.

    Life can suddenly become a lot clearer when you recognise and understand your personal values.

    Knowing the difference between sustained feelings and temporary emotions means that nothing you experience in life, no matter how terrible, will ever be anything more than a bunch of thoughts, plus a few physical sensations.

    People only know what you tell them, no-one is a mind reader, so remember to speak up.

    You always have a choice. Make choices based on your values to reach your goals.

    WHO DO YOU ADMIRE IN THE WORLD, WHO HAS HAS INSPIRED YOU - PAST OR PRESENT?

    Talk show queen Oprah Winfrey, for continuing to be her authentic self. Facebook tech executive Sheryl Sandberg, for showing her resiliency and focus by being a working mother. And Jacinda Ardern, for her brilliant leadership of New Zealand as Prime Minister and announcing her pregnancy after just three months in offce.

    ANY OTHER COMMENTS TO INSPIRE OUR READERS IN 2018?

    What do you want to look back on when the freworks go off on 31 December 2018? Think of that one shining moment that will defne your year and work every day to get there.