Health fads come and go but every now and then an idea comes along that is so revolutionary and
effective that it catches the public – and
medical experts – off guard.
And such was the case when Australian
flmmaker Joe Cross decided to flm his
experiences when he juice fasted for an
intense sixty days as he travelled across
During this journey – titled Fat, Sick &
Nearly Dead – Cross transformed his life,
overcoming obesity, negative lifestyle
habits and a variety of health conditions.
He also lo
Since the documentary of these events
was released, Cross has been promoting
the health benefts of juicing globally –
with millions taking up the challenge.
WHAT MAKES JUICE SO SPECIAL?
Juicing removes the insoluble fber from
vegetables and fruits. While fber is an
established, important part of an overall
healthy diet, removing the insoluble
fber allows for increased absorption of
specifc health promoting phytonutrients
including enzymes, while the soluble
fber persists into the juice.
By removing the fbers and consuming
fruits and vegetables in liquid form, we are providing a nutrient delivery system to
our bodies that allows individuals who would
otherwise have diffculty consuming whole
vegetables, the opportunity to reap the
numerous benefts vegetables have to offer.
THE MAN HIMSELF
Media outlets across the world have been
clamouring for interviews with Cross,
especially since Fat, Sick & Nearly Dead 2
Here is an excerpt from a recent US
interview he did about his incredible journey
to health – and worldwide fame.
HOW DID YOU COME TO MAKE FAT, SICK
AND NEARLY DEAD?
The minute I was out of school I dove
headfrst into the world of fnance as a
trader on the Sydney Futures Exchange.
I’m a bloke with a lot of energy and a big
voice, so I ft right in. The rush of trading
was exhilarating, my career took off, and I
started becoming almost totally focused on
my work. Now, fnance has a lot of rewards
but it’s also an exceptionally high-stress
environment. So, I started playing as hard as
I was working to manage the stress. For me,
that meant tons of processed foods, alcohol,
cigarettes, and very little rest.
Just before my 40th birthday, I looked
in the mirror and was shocked by
what I saw – I was almost 100 pounds
overweight, with very little energy and
a chronic autoimmune disease that
could only be managed by daily doses
of strong prescription medication. The
energetic fellow of my youth was nowhere
to be found. And I fnally had to take
responsibility for my choices. I realised
that the lifestyle I had been living – which
basically rejected Mother Nature’s gifts,
full stop – could bring about an early
So, I decided to do a radical shift – I called
it a Reboot – and do nothing but consume
the fresh juice of fruits and vegetables
for a period of time. And since I’d always
wanted to make a flm, I decided to
document my Reboot – maybe some
school or other would show it to a few
thousand people and my story could help
someone. Never did I dream that it would
go on to be seen by millions of people
worldwide and ignite a movement.
YOUR CURRENT FILM IS FAT, SICK AND
NEARLY DEAD 2, WHAT CAN YOU TELL
US ABOUT IT?
It an exploration of what happens after
you Reboot. Sometimes, ironically, the
period of absolute change is the easy bit.
It’s living healthy in an unhealthy world
that can be tough. So, I interviewed both
experts and real people, and shared my
own experiences to really hone in on what
the most important behaviors are for
wellbeing – and they are simple. Nutrition,
exercise, community, a spiritual practice
of any sort, proper rest – really simple,
right? But simple and easy are not exactly
the same thing and this flm explores that.
WHAT IS JUICING AND WHO CAN IT
Juicing is consuming the liquid from
vegetables and fruits that are put through
a juice extractor – so the fbre is removed.
It is not blending, which is basically
pulverizing the produce and consuming it, well, pre-chewed if you will. Smoothies are
not juice, for example, and I think there is a
lot of confusion around that topic these days.
Anyone benefts from adding a big green
juice made with 80 per cent veg, 20 per cent
fruit to their day. It allows you to receive all
the benefts of two pounds of produce which
would be awfully hard to sit down and eat.
But juicing is fast and easy and packs an
amazing nutritional punch.
TELL US ABOUT ‘THE REBOOT WITH JOE’
Since I’m keen to get everyone to eat more
plants, I’m happy to say that my book is a
New York Times best-seller. It’s a very simple
plan with tons of great recipes to get people engaged in juicing and plant-based eating.
I wrote it as a response to the many people
who contacted me to know exactly what
I consumed during my Reboot. But it
includes plans of varying length, so you
can do a 3-day plan to kick-start your
system, or a longer reboot if you need a
more comprehensive change.
WHAT DO YOU THINK ARE THE TOP
SECRETS TO ACHIEVING A HEALTHY
Consistently caring for yourself, and
having a community of supportive people
in your life. And if I could add a third – it’s
picking yourself up and going on after
you’ve had a slip. No one ever got healthy
HOW DO YOU THINK COMMUNITY
SUPPORTS FITS INTO MAINTAINING A
Community is crucial and can come in all
shapes and via many conduits. It could be
family, co-workers, friends or online. I’m
proud to say we’ve got an amazing online
community (of people all over the world,
supporting each other.
WHAT ADVICE WOULD YOU GIVE
TO SOMEONE THINKING ABOUT
EMBARKING ON PLANT-BASED DIET?
Learn about it, plan for it, do it and enjoy
Find out more at www.rebootwithjoe.com
GETTING READY TO JUICE
Select your juicer.
Refer to Joe’s Juicer
Buying Guide on his site to purchase the
juicer that is right for you.
Prepare your grocery list.
a trip to the store or market, make your
grocery list so you know exactly how many
fruits and vegetables to purchase.
Prepare your fruits and veggies
the night before if you plan on making a
morning juice by selecting the ingredients
for your juice, washing the produce,
placing them in a storage container in the
fridge and assembling the juicer in your
kitchen so it’s ready to go.
HOW TO MAKE A JUICE
Wash produce thoroughly.
produce can be contaminated with
bacteria so this is an important step in the
Line your juicer’s pulp basket.
If you have
a juicer that has a pulp basket, line it with
a plastic bag for easy clean-up.
Cut or tear produce to ft through the
Just before juicing, cut any produce
that might be too large to ft through
the juicer whole. Once you start cutting
vegetables they begin to lose nutrients so
it’s best to cut just before juicing, but if you
really need to save on time, you may want
to add this step to your preparation.
Feed produce through the juicer.
juicer has more than one speed, don’t
forget to down-shift from high to low for
softer fruits. Most juicers come with a
chart in the instruction manual to help guide you on speeds. Usually hard produce
like apples and beets are on High and soft
ones like spinach or cabbage are set to Low.
Rejuice your pulp.
Once produce has been
passed through the juicer, check to see if
your pulp is still damp. If it is, pass it back
through your juicer and you’ll be able to get
more juice from the leftovers!
Drink up and juice on.
At this point, you
should have a fresh juice ready for you to drink! Drink it as soon as possible
because once it’s juiced it starts to lose
nutritional value overtime. If stored
properly, it can last up to 2 days max but
remember that there are no preservatives
in fresh juice so it can go bad quickly. If
you prefer it cold, pour over ice.
Now it’s time to clean your juicer.
Carefully scrub your machine with warm
water and soap and place on a drying
mat. Check the owner’s manual to see if your juicer is dishwasher friendly for an
even faster clean.
TIPS FOR STORING A JUICE
Make a double batch.
Make more than
one juice, have half right away, and then
store the rest for your juice later that day
or the following day. This will help ensure
you get the most potent juice possible for
at least one serving.
Store in the fridge.
Juice will keep for
24-48 hours in the fridge (72 hours is maximum time suggested). If you are
traveling bring your juice in a cooler.
Keep in airtight container.
juices in glass airtight containers for
Fill container full.
Fill juice to the top
of your preferred container to prevent
oxygen from getting in which can
deplete the nutrients.
Freezing is also an option
but less desirable than refrigeration.
If you do freeze your juice do it
immediately after juicing. Thaw in
the refrigerator and drink within
7-10 days of freezing.
Store in the correct environment.
The juice should be stored in a
dark, cool environment away from
heat and light.
Before starting a juice
fast diet it is important to consult
your doctor to ensure it is safe for
you to do.